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Partnering with Ambitious Canadian REALTORS® Who Aspire to Join the Elite Top 5 in their agency

Do These Challenges Sound Familiar?

There are ways I can help - you need Marketing & Automation!

Solution: Build and maintain a strong online presence to attract leads

What I can do for You:

  • Add lead-capture forms, pop-ups, and DDF functionality to your website, turning visitors into leads.
  • Run geo-targeted advertising campaigns to reach potential clients in specific neighborhoods.
  • Provide Value with Downloadable Content (Lead Magnets) such as free “Neighborhood Guide” or “Seller’s Checklist” or similar to grow your email list.

Solution: Simplify and clarify the transaction process for clients.

What I can do for You:

  • Offer step-by-step guides for buyers and sellers to demystify the transaction process.
  • Add a transaction tracker or timeline feature to help clients understand where they are in the process.
  • Send automated updates at key stages, such as when an offer is accepted or a home inspection is scheduled.

Solution: Provide an all-in-one, easy-to-use solution

What I can do for You:

  • Consolidate DDF search, CRM integrations, and lead capture into a single, user-friendly platform.
  • Simplify data collection and reporting with Analytics software, so you can focus only on key performance metrics.
  • Use scheduling tools to automate posting on both your website and Social Media thereby reducing the need for constant manual updates.

Solution: Use technology to work smarter, not harder.

What I can do for You:

  • Implement an AI chatbot to answer basic questions and capture leads while you’re offline.
  • Use virtual tours and detailed listings to allow buyers to view properties on their own time, minimizing unnecessary showings.
  • Schedule follow-ups and updates in advance, so you’re not tied to your desk.

Solution: Position yourself as a trusted authority.

What I can do for you:

  • Create evergreen content to attract organic traffic over time, reducing the need for paid ads.
  • Monitor campaign performance to ensure every dollar is spent effectively.
  • Use free or low-cost platforms like Instagram and LinkedIn to build your brand organically.

Solution: Build a lead-generation engine to ensure a steady pipeline of new, potential clients.

What I can do for You:

  • Include DDF search functionality and detailed listings to keep visitors engaged and convert them into leads.
  • Use local keywords like “affordable homes in [Your City]” and ensure each page is optimized with meta tags to attract organic traffic.
  • Target local buyers and sellers with Google or Facebook Ads, focusing on high-intent searches such as “homes for sale in [Your Area].”
  • Share new listings and provide valuable market updates through a robust email campaign to you stay top-of-mind with potential clients.
  • Capture & display testimonials to build trust and provide a clear call-to-action for inquiries.

Solution: Automate repetitive tasks and simplify workflows.

What I can do for You:

  • Use analytic programs to identify which marketing efforts are driving traffic, so you can focus on what works.
  • Set up automated email sequences for new leads, such as a welcome series or updates based on specific interests (e.g., first-time buyers).
  • Offer a free “Home Buying Checklist” and similar content to educate clients and pre-qualify leads, reducing the time spent answering basic questions.

Solution: Stand out with branding, SEO, and engaging content.

What I can do for You:

  • Highlight your unique selling points, such as your expertise in a specific neighborhood, and include testimonials to build trust.
  • Share high-quality visual content like virtual tours and success stories on Instagram and Facebook to create a personal connection with your audience.
  • Focus SEO efforst on long-tail keywords like “luxury waterfront homes in [Your City]” to target niche markets.
  • Use drone footage and 3D tours to make your listings stand out from competitors.

Solution: Use educational content to manage expectations.

What I can do for You:

  • Write articles about the realities of pricing, market conditions, and the buying/selling process to educate clients.
  • Share quick tips and market trends in engaging formats like reels or stories.
  • Offer resources like “What to Expect When Selling Your Home” to set realistic expectations early.

Solution: Position yourself as a trusted authority.

What I can do for you:

  • Add a “Market Insights” section to your website that dynamically updates with local data, giving clients up-to-date information..
  • Send out regular email newsletters with local market trends and analysis.
  • Provide context for uncertain markets by writing about how buyers and sellers can adapt to changing conditions.

Unlock your full potential as a REALTOR® with our Free Agent Profile Creator!

Click now to get started for free!

Through 36 quick and easy multiple-choice questions, I’ll help you craft a compelling bio that connects with your ideal clients—perfect for your website, social media, and beyond. You’ll also get personalized text for your homepage, a unique personal avatar, an ideal client avatar, and a tailored list of blog titles to attract more leads. This is your chance to stand out and make your online presence work for you.

Tailored Expertise, Proven Results

I bring a wealth of experience and a deep understanding of the real estate industry to every project. I have spent over 30 years in business, including more than two decades in website design—beginning when the internet was just becoming accessible to the public. With 15+ years of dedicated experience marketing real estate agents, I know what it takes to help agencies and realtors succeed in an increasingly competitive market.

I believe that independent real estate professionals deserve a marketing partner who truly understands their needs. That’s why my mission is simple: to help realtors achieve greater local visibility, boost their sales, and enhance their productivity. By combining custom websites, consistent new content, and targeted marketing strategies, I can ensure that your agency stands out and thrives.

Partner with me, and you’ll not only get beautiful designs and innovative features—you’ll see results. I’m here to tell your story, highlight your strengths, and create tools that empower you to grow.

 

Robert

ADVANTAGES OF A SUBSCRIPTION PLAN WEBSITE SERVICE

  • No Upfront Costs: Avoid large initial expenses, saving valuable capital for other business needs.
  • Affordable Monthly Payments: Predictable, budget-friendly payments make it easy to manage costs.
  • All-Inclusive Service: Hosting, maintenance, updates, and support are included, simplifying your website management.
  • Flexibility to Cancel Anytime: No long-term contracts mean you’re not locked in and can cancel without penalty if needed.
  • Regular Updates: Your website stays current with the latest features, security patches, and design trends.
  • Scalability: Easily add new features or expand your site as your business grows.
  • Built-In Content Management: Blogging and content updates are included, keeping your website fresh and relevant.
  • SEO and Performance Monitoring: Our subscription services provides ongoing SEO improvements and performance tracking.
  • Customer Support Included: Dedicated support ensures quick assistance for any technical issues or questions.

Ready to dive deep and see how this works?

How this Works
  • Let’s build your success together.
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WHAT MY CLIENTS SAY ABOUT ME

"Working with Robert was an excellent experience. He quickly understood and enhanced my marketing vision, delivering a marketing piece that surpassed my expectations in quality and design. The website he built was skillful, user-friendly, and perfectly met my needs. Robert's communication was clear and responsive, making the entire process smooth and efficient. He was always receptive to my ideas, providing valuable feedback and ensuring a smooth process from start to finish. I'm confident in relying on Robert for my future business marketing needs, assured of quality and value."




Cindy Robichaud
Century21 Northumberland Realty
Cindy Robichaud
Cindy RobichaudRealtor® Century21 NOrthumberland Realty
"I've had an exceptional experience, Robert expertly translated my vision into a design that exceeded my expectations. His ability to listen and understand my needs resulted in a package that went beyond what I had anticipated. Robert's quick grasp of a simple yet modern design, combined with strong technical skills, resulted in a user-friendly and informative website. In an industry where time is of the essence, Robert excelled in the area of project management; his ability to rapidly assemble everything was nothing short of impressive. He consistently delivered ahead of schedule, which in turn gave me a competitive edge in the market. I highly recommend Robert for your web design and digital marketing."

Andrew Brown
Century21 Northumberland Realty
Andrew Brown
Andrew BrownRealtor® Century21 NOrthumberland Realty

Case History: Century21 Northumberland Realty (1987) Ltd.

Screenshot Century21pei

Client Overview
Century21 Northumberland Realty (1987) Ltd., a respected real estate brokerage on Prince Edward Island, has been a leading force in the local real estate market for decades. When I began working with them 15 years ago as their marketing consultant, they faced intense competition from other local real estate agencies, with each vying for the title of market leader. Today, thanks to a multifaceted and sustained marketing strategy, Century21 Northumberland stands as the undisputed leader in their locale, both in terms of market presence and brand recognition.

  • I developed and maintain their primary office website, ensuring it showcases their properties, agents, and unique selling points effectively.
  • In addition to the office website, I’ve created tailored websites for many of their agents, enhancing their individual brands while aligning with Century21’s corporate identity.
  • My long-term SEO efforts have driven consistent improvements in search engine rankings, ensuring their listings and services are prominently visible to potential clients.
  • Since 2009, I have published the Island Real Estate Book, a quarterly magazine distributed across PEI. This publication is delivered to households and available for pickup at gas stations, restaurants, and stores, significantly boosting Century21 Northumberland’s visibility.
  • Recently, I collaborated with the office to create a comprehensive guidebook detailing the process of buying or selling real estate on PEI. It includes practical insights on government programs available to Islanders, positioning the brokerage as a trusted resource for navigating the local market.

Blogging and Market Updates
Through regular blog posts, I’ve provided valuable commentary on the PEI real estate market, helping to establish Century21 Northumberland as a thought leader in the industry.

Competitive Branding and Marketing Strategy
When I first partnered with Century21 Northumberland, the local real estate market was highly competitive, with agencies aggressively competing to claim the #1 spot through various metrics like units sold or dollar volume. Over the years, my efforts in branding, digital marketing, and print publications have elevated Century21 Northumberland to an undeniable leadership position. Their achievements are now clear and undisputed, reflected in their dominance in market share and local recognition.

My 15-year collaboration with Century21 Northumberland Realty exemplifies the power of a cohesive and sustained marketing approach.

  • Century21 Northumberland has seen exponential growth in visibility, client engagement, and market dominance.
  • Their online presence is robust, with high-performing websites and excellent SEO rankings.
  • The Island Real Estate Book continues to be a trusted resource for buyers and sellers across PEI.
  • The brokerage is now recognized as the clear leader in the local real estate market, surpassing its competition in measurable and impactful ways.
Real Estate Book
Agent Postcard
Real Estate Guide

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